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We produce our one-of-a-kind custom jewelry in house, exclusively with “Love Diamonds” not “Blood Diamonds”
WHAT ARE LOVE DIAMONDS?
“LOVE DIAMONDS” ARE…
ECO-FRIENDLY
Traditional “Blood Diamonds” are extracted out of strip mines using heavy equipment which requires high consumption of energy and fuel. The use of explosives, deforestation, and water pollution creates extremely damaging detrimental impacts to the surrounding ecosystem that are often irreversible. Our “Love Diamonds” are produced in a lab and leaves the planet the way Mother Earth intended it, while also leaving your wrist and neck on froze.
AFFORDABLE
Moissanite is your favorite rappers dirty little secret. Up until about 4 years ago, people had relied on Cubic Zirconia to stunt sustainably. However, technology has advanced, so much that we can now create a gemstone in a lab that is completely identical to a natural diamond in every way, and thus it will last a lifetime and even pass a diamond tester! There’s a reason why Icing everything out has become so popular recently. Because now its accessible to all!
ENTIRELY CONFLICT-FREE
The Conflict diamond definition is a “Rough diamond in an area controlled by insurgent forces whose sale is used to finance anti-government military action.” The BIG problem is that this current definition does not include the humanitarian impact or the negative environmental consequences of traditional diamond mining. This means that the diamonds mined in Zimbabwe for example, a country notorious for killing, raping and maiming hundreds of artisanal miners are still considered “conflict-free” under the KPCS and are marketed as “clean”. Our gemstones are referred to as “Love Diamonds” because they are sustainably created in a lab and our love for bling now gives back to the communities it originally had destroyed.
SOCIALLY RESPONSIBLE
Diamonds are often mined by children in forced labor camps where they are forced to work up to 18 hours a day.
WHICH WOULD YOU PREFER?
- TRADITIONAL “BLOOD” DIAMONDS
De Beers’ Diamond’s are Forever scam of the 1940’s had worked to create artificial demand for diamonds by creating the idea that they were scarce and desirable. This is what created our love for bling culture, but also resulted in some of the ugliest practices our planet had ever seen including forced child labor and environmental degradation.
No other asset in the history of man has directly attributed to so much suffering and devastation as the diamond. Now that we have the technology to create gems in a laboratory, we no longer have to sacrifice our morals for a little bit of bling.
“If you’re wearing a diamond, take a close look at it, did you know that West-Africans were used as slaves just so that you may be able to wear that diamond”
- -Maria Cardona, CNN
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“LOVE DIAMONDS” AKA MOISSANITE
Our “Love Diamonds are actually VVS1 Moissanite sustainably produced from an Eco-friendly laboratory that we have exclusively partnered with in India. They are available in a countless variety of colors and have the same brilliance, fire, durability, clarity, and quality as a naturally-produced diamond.
Instead of funding conflict and tragedies, you're able to donate to The Greener Diamond Foundation upon checkout, which empowers African communities to grow food instead of mining for diamonds.
“Love diamonds saved me money, and saved others lives.”
- Chloe, Brand Ambassador
FOR MORE INFO VISIT US ONLINE AT: https://rootedinjewels.com/about/
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